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Big Idea
Business Plan Competition
V-Guard Industries Ltd is a leading consumer electronic and electrical major dealing in
11 products and having more than 29 branches across India .V-Guard registered a gross
turnover of over Rs 1000 crores (as on 31st March 2012). V-Guard enjoys brand popularity
all over India and is now making a global presence with its increasing exports and
markets spread over the world.
V-Guard's Big Idea Business Plan contest 2012 (Season 2) prods students from B-schools
across India to get creative and come up with new business avenues for V-Guard.
Students are free to identify any growth opportunities, with both conventional and
unconventional plans, taking off from the following cues:
V-Guard, a market leader in South India, has extended its presence across the country
over the last six years establishing a foundation in Non South Markets.
Going forward, what should V-Guard be adopting to become a leading player in Non -
South Markets?
To Support its long term growth V-Guard is entering the small house hold appliances
segment.
What strategy and approach should the company adopt to become a leading player in
this market segment?

The contest comprises of different phases. The teams have to register online before 28th
September, 2012 .An online brief will be sent to the registered teams. The teams would
then have to submit a short executive summary of their business plan for V-Guard. The
top 10 teams shortlisted will then advance to the contest's finals. The Top 10 teams should
then submit their final written report of the plan on or before 1st November 2012. This will
be followed by an oral presentation before the Top Management of V- Guard. The
performance of the teams would be evaluated based on the written report and the oral
presentation .The first prize is Rs. 1, 00,000, the second prize Rs. 30,000 and the third prize
Rs 20,000 .And two special jury awards of Rs 10,000 each. The Business Plan Contest Finals
will be held on November 10th 2012.
Phase -I
   Registration (28th September 2012)
   Each team should register online, on or before 28th September 2012 and then send
   the non – refundable participation fee along with the printout of the registration
   form before 7th October 2012.
   Participation fee should be remitted either online or by Demand Draft drawn in
   favor of V-Guard Industries Ltd, payable at Kochi. Our account details for online
   payment is given below.
   Bank Name: Dhanalakshmi Bank Limited
   Branch Address: Industrial Finance Branch, Y.M.C.A. Junction, Chittoor Road,
   Ernakulam, Kochi – 682 011
   Account No : 014510100000533
   NEFT/RTGS IFSC : DLXB0000145


   Beneficiary Name: V-Guard Industries Ltd
   Note : Teams doing online payment are requested to mention the Bank name &
   Branch Address in the registration form. Other mode of payment will not be
   considered.
   Send your Registration forms and DD or Bank name & Branch Address in the case of
   online payment to
   Ms. Linda Pavoodath ,Talent Acquisition and Development Team ,V-Guard
   Industries Ltd, Vennala High School Road, Vennala, Cochin – 682 028.
   Participation Fee:
   Rs 1000/- per team from a college
   Team Requirements
   The number of members in a team should not exceed 3.
Phase -II
   Online Briefing
   An online brief will be sent to all the registered teams by 28th
   September 2012.
Phase -III
   Executive Summary Submission (7th October 2012)
   All the teams will have to submit the executive summary online on or
   before 7th October 2012.

Phase -IV
   Declaration of Finalists (12th October 2012)
   Top 10 teams will be shortlisted based on the reports submitted. The
   teams shortlisted will be intimated through their mail id.

Phase -V
   Final report Submission (1st November 2012)
   Each team selected for the final will then submit the final report of
   their business plan on or before 1st November 2012.
Phase -VI
   Business Plan Contest Finals (10th November 2012) 
   The teams will make an oral presentation before the judges on 10th
   November 2012

•   www.vguard.in/big_idea.htm

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Big idea

  • 2.
  • 3. V-Guard Industries Ltd is a leading consumer electronic and electrical major dealing in 11 products and having more than 29 branches across India .V-Guard registered a gross turnover of over Rs 1000 crores (as on 31st March 2012). V-Guard enjoys brand popularity all over India and is now making a global presence with its increasing exports and markets spread over the world. V-Guard's Big Idea Business Plan contest 2012 (Season 2) prods students from B-schools across India to get creative and come up with new business avenues for V-Guard. Students are free to identify any growth opportunities, with both conventional and unconventional plans, taking off from the following cues: V-Guard, a market leader in South India, has extended its presence across the country over the last six years establishing a foundation in Non South Markets. Going forward, what should V-Guard be adopting to become a leading player in Non - South Markets?
  • 4. To Support its long term growth V-Guard is entering the small house hold appliances segment. What strategy and approach should the company adopt to become a leading player in this market segment? The contest comprises of different phases. The teams have to register online before 28th September, 2012 .An online brief will be sent to the registered teams. The teams would then have to submit a short executive summary of their business plan for V-Guard. The top 10 teams shortlisted will then advance to the contest's finals. The Top 10 teams should then submit their final written report of the plan on or before 1st November 2012. This will be followed by an oral presentation before the Top Management of V- Guard. The performance of the teams would be evaluated based on the written report and the oral presentation .The first prize is Rs. 1, 00,000, the second prize Rs. 30,000 and the third prize Rs 20,000 .And two special jury awards of Rs 10,000 each. The Business Plan Contest Finals will be held on November 10th 2012.
  • 5. Phase -I Registration (28th September 2012) Each team should register online, on or before 28th September 2012 and then send the non – refundable participation fee along with the printout of the registration form before 7th October 2012. Participation fee should be remitted either online or by Demand Draft drawn in favor of V-Guard Industries Ltd, payable at Kochi. Our account details for online payment is given below. Bank Name: Dhanalakshmi Bank Limited Branch Address: Industrial Finance Branch, Y.M.C.A. Junction, Chittoor Road, Ernakulam, Kochi – 682 011 Account No : 014510100000533 NEFT/RTGS IFSC : DLXB0000145 Beneficiary Name: V-Guard Industries Ltd Note : Teams doing online payment are requested to mention the Bank name & Branch Address in the registration form. Other mode of payment will not be considered. Send your Registration forms and DD or Bank name & Branch Address in the case of online payment to Ms. Linda Pavoodath ,Talent Acquisition and Development Team ,V-Guard Industries Ltd, Vennala High School Road, Vennala, Cochin – 682 028. Participation Fee: Rs 1000/- per team from a college Team Requirements The number of members in a team should not exceed 3.
  • 6. Phase -II Online Briefing An online brief will be sent to all the registered teams by 28th September 2012. Phase -III Executive Summary Submission (7th October 2012) All the teams will have to submit the executive summary online on or before 7th October 2012. Phase -IV Declaration of Finalists (12th October 2012) Top 10 teams will be shortlisted based on the reports submitted. The teams shortlisted will be intimated through their mail id. Phase -V Final report Submission (1st November 2012) Each team selected for the final will then submit the final report of their business plan on or before 1st November 2012. Phase -VI Business Plan Contest Finals (10th November 2012)  The teams will make an oral presentation before the judges on 10th November 2012 • www.vguard.in/big_idea.htm